Berkshire Hathaway HomeServices was named brand of the year in a recent study:
Berkshire Hathaway HomeServices received the highest ranking in the Real Estate Agency category based on consumers’ perception of its brand familiarity, quality and purchasing consideration, among other qualifying elements. The study was based on opinions of more than 40,000 U.S. consumers surveyed online earlier this year.
Here’s more about what the study showed:
The brand received the highest numerical Equity Score among large real estate brands included in the 2014 Harris Poll EquiTrend® study, which measures and compares the brand health of more than 1,500 brands across 170 categories from airlines and apparel to retailers and real estate. Consumers responded with their brand perceptions, gauging their emotional connection to the brand, plus brand awareness, influence and familiarity.
You can see more about the study and read the full story here. If you’re looking to buy or sell your home, Berkshire Hathaway HomeServices and Anne Koons are the only names you need to know.